Pretty and Pricey Secondary Package Design: Cadence Capsules

Package designers: As a reminder that you can’t go wrong targeting the beauty market, a company called Cadence is successfully selling pleasant-looking and rather pricey capsules designed to have beauty products decanted into them.

The plastic hexagonal capsules contain unseen magnets, and stick to each other.

A single capsule costs $14. A set of six runs $76, and a dozen will run you $145.

A custom-printed lid insert costs $4 (or three for $11, six for $20, twelve for $36).

There are also sets sold in “limited edition gradients.”

The company has landed press from the outlets you need to, to move products like these (Vogue, the Times, Travel & Leisure) and has built a robust social media presence. I wonder if they teach that stuff at ID schools these days.

Source: core77