PlayerUnknown’s Battlegrounds is the best-selling PC game with over 50 million copies sold worldwide. And just recently, its mobile version PUBG Mobile, was able to reach over $1 billion in revenue, all thanks to its Chinese variant, Game for Peace which helped it break through and tap the Chinese market.
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The original PUBG Mobile wasn’t allowed to make money from players in China. But when Tencent replaced it with Game for Peace — where, among other things, players who are shot and defeated aren’t killed, but instead wave farewell to their opponents — the Chinese government granted them a license to monetize, opening the floodgates.
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Source: neatorama