Branding studio Alphamark created a modern visual identity for Purevirtual AG.
In close collaboration with the founder and the managing directors of Purevirtual AG, the team of branding studio Alphamark developed a new visual experience that emphasizes stability, efficiency, and growth. The first step was to understand the core of the business and identify positioning opportunities.
“The graphic of a forward-moving arrow was the starting point of the visual communication strategy, clearly resonating with the core role of IT infrastructure—becoming the bloodstream of every modern company and ultimately keeping businesses moving forward. The arrow graphic was confidently incorporated at the center of various print and digital media, resulting in an engaging and sophisticated design system with a professional tone.”
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