Brand identity development by studio TRÜF for QORE, a Swiss-based precious metals and investment advisory formed by world-renowned gold experts.
Over the last decade, QORE has developed new standards in design, technology, and marketing to modernize investment gold. TRÜF, a Los Angeles-based graphic design, branding, and web design studio has created a new visual identity reflecting the core values of quality, creativity, innovation, and infinite discovery. The brand style guide outlines rules for logo lock-ups, color formulas, typography, and how to work with graphics and photography. A range of geometric shapes has been designed to configure endless design variations to extend the brand experience. Furthermore, a single page website has been developed using animations of the logo and icons, paired with parallax layers. Just have a look below. For more, please visit TRÜF’s website.
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