The struggles of brushing a child’s teeth are all too familiar for many parents. With the combined power of reading and giggles, Ticklish Teeth tackles tooth brushing in a whole new way. Ticklish Teeth is a two-pronged approach to improving kid’s oral care that incorporates a motion-sensitive giggling toothbrush and an illustrated, amusing picture book. Together, the book and brush delight and distract children all the way to better oral care.
When thinking of toddlers, the first thing that springs to mind probably isn’t dental problems, but the reality is that 1 in 5 kids has dental issues that can cause problems in developing adult teeth. Combine that with a tedious (unexciting, boring, not-at-all-fun) daily routine, and you may have a challenge on your hands.
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Toddlers are not great at doing daunting tasks like brushing their teeth, and they struggle with the manual dexterity required to brush well. On top of that, children do not understand why good oral care is important—the impact horizon is too far off.
The design challenge was to:
1. Re-frame tooth-brushing into an activity kids love
2. Educate kids about good oral care and how to look after their teeth
3. Incentivize kids’ brushing to improve efficacy and biomechanical efficiency
View the full project here