The central purpose of social media is to help people interact with each other. But it’s also a very effective platform for businesses and brands to get more online traffic. When you go on Pinterest or Instagram, you see suggestions of places to see or things to buy according to what you have already purchased. This filtering algorithm is exactly what inspired the creative duo, Scott Kelly and Ben Polkinghorne, to create their fun art project.
The team turned internet suggestions into real-time banners that add a little spice on places around New Zealand. As these algorithms help people determine what to buy next online, both Kelly and Polkinghorne wanted people to realize how much control the internet has on our buying habits. Explaining their project, Scott and Ben say, “Perhaps you’re worried that as your life moves online and ‘Alexa’ moves into your living room, your decisions are essentially being made for you.”
Despite the gravity of their objective, the art project still poses as a fun and interesting way of mixing internet life and reality.