Rent The Runway Branding by Lotta Nieminen

Graphic design and branding by New York City-based graphic designer Lotta Nieminen for Rent The Runway.

A graphic design and branding project already completed in 2015 by New York City-based graphic designer Lotta Nieminen, Rent The Runway is an online service specializing in leasing designer dresses and accessories. Based on a subscription model offering a steady stream of designer fashion at a set monthly fee, they offer users a steady rotation of new pieces. Please read more about the branding project below the following image.

Rent The Runway branding by graphic designer Lotta Nieminen.
Rent The Runway branding by graphic designer Lotta Nieminen.

Lotta Nieminen’s graphic design concept and branding solution convey a playful yet sophisticated visual experience based on the idea of rotation. Using a grid that allows creating countless different variations, the logo represents an ever-changing closet. Rent The Runway’s muted color palette positions the otherwise playful visual identity as a sophisticated, high-end brand. Below you can find more images of the project. For those of you looking for more work by Lotta Nieminen, please visit her website or follow this award-winning graphic designer on Behance.

Listen beautiful relax classics on our Youtube channel.

Rent The Runway branding by graphic designer Lotta Nieminen.
The ever-changing grid system.
Rent The Runway branding by graphic designer Lotta Nieminen.
Packaging design
Rent The Runway branding by graphic designer Lotta Nieminen.
Stationery system
Rent The Runway branding by graphic designer Lotta Nieminen.
Letterheads
Rent The Runway branding by graphic designer Lotta Nieminen.
Business cards
Rent The Runway branding by graphic designer Lotta Nieminen.
Store signage

All images © by Lotta Nieminen. Do not hesitate to find other inspiring work in our Graphic Design and Branding category.

Subscribe to our newsletter!

The post Rent The Runway Branding by Lotta Nieminen appeared first on WE AND THE COLOR.

Source: weandthecolor.com

No votes yet.
Please wait...
Loading...