Graphic design and branding by New York City-based graphic designer Lotta Nieminen for Rent The Runway.
A graphic design and branding project already completed in 2015 by New York City-based graphic designer Lotta Nieminen, Rent The Runway is an online service specializing in leasing designer dresses and accessories. Based on a subscription model offering a steady stream of designer fashion at a set monthly fee, they offer users a steady rotation of new pieces. Please read more about the branding project below the following image.
Lotta Nieminen’s graphic design concept and branding solution convey a playful yet sophisticated visual experience based on the idea of rotation. Using a grid that allows creating countless different variations, the logo represents an ever-changing closet. Rent The Runway’s muted color palette positions the otherwise playful visual identity as a sophisticated, high-end brand. Below you can find more images of the project. For those of you looking for more work by Lotta Nieminen, please visit her website or follow this award-winning graphic designer on Behance.
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