At first, I thought, ‘Cool, vintage sign paintings’, until I realized what I was actually looking at… vintage signs and pop culture movies had a bunch ‘o babies! This is the work o f Canadian artist Rob Croxford. Rob has been a full-time artist for almost two decades, but in May 2018, a studio fire all but destroyed his Toronto studio … and his complete inventory of artworks. I can’t even imagine. This series, titled “Sign of the Times”, is his fresh start. Here are Rob’s words about why he does what he does:
“As a child of the 70’s, I was mostly raised by television and movies. Advertising and pop culture became my religion and the wisdom I gleaned shaped my sensibilities as an artist … My new series of paintings is the culmination of all my obsessions. By integrating iconic movie quotes into the landscape of well worn roadside signage I am merging pop culture, nostalgia and humour. This blend of elements creates something familiar and yet completely new.”
Good luck on this ‘completely new’ adventure, Rob!