Siggi Odds rethinks Icelandic logotypes using Futhark runes

Siggi-odds-its-nice-that-runemarks

“In this project a certain alternate real­ity or a parallel universe is presented, which imagines how Iceland’s most well-known and loved brandmarks would look if we had never taken up the Roman alphabet and only used Futhark runes as we did be­fore Christianity was established in Iceland,” says Sigurður Oddsson, AKA Siggi Odds. Reykjavik-based Siggi works in the fields of art direction, illustration and design spanning branding and identity design for clients in the music and culture industries and web design.

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Source: itsnicethat

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