Art direction, graphic design, branding, and web design by Andstudio for University of applied social sciences (SMK).
The creative people of Andstudio were commissioned to develop a refreshed brand experience for SMK—University of applied social sciences, which is located in Vilnius, Lithuania. In order to represent every individual of the university, Andstudio’s creative team has developed a visual language consisting of 200 pictograms. Together they form a graphic system, which is much more dynamic and versatile than traditional logos. That’s not all! They have developed an interactive logotype generator for SMK. The app enables students to create their own unique symbol in 4 simple steps. The exported logotype can be used on any university paperwork, social media, and merchandising materials. In addition to a huge range of printed collateral, they have developed a fluent website experience. The website creates a link between the physical identity and the digital world.
Check out the images below. For more of Andstudio’s work, please visit their website.
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All images © by Andstudio. Do not hesitate to have a look at our Graphic Design, Branding, and Web Design categories to find other creative work produced by designers and studios from around the globe.