Snapchat has taken a subtle step against rival social media platform Instagram – with a hashtag takeover. The hashtag takeover is part of their recently-launched campaign, called Real Friends. Aimed to highlight how users can connect with their friends on Snapchat, a hashtag takeover was staged on Instagram with #realfriends and #friendshipquotes. The hashtags were filled with quotes and posts about friendship, along with footage from Snapchat.
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We’re looking forward to a response from Instagram – maybe a takeover on Snapchat?
image credit: CNBC