Sony sells new swim-friendly MP3 players submerged in water bottles

A smart marketing campaign is all you need to get your product selling. With their new Bottled Walkman, Sony has proven that they can not only design a product, but that they can also execute a clever marketing campaign. Their new waterproof mp3-player/headphones device designed for swimmers is packaged submerged within in a bottle of water.

Sony had a very specific target audience and so it became even more crucial to find a campaign that works. The company approached advertising agency DraftFCB to come up with a way to sell their new line of swimmer-friendly mp3 players. The result was the placement of vending machines throughout gyms and pools, containing water bottles with the Walkmen submerged inside of them.

Click here to view the embedded video.

Sonyswim_1

Sonyswim_2

Sonyswim_3

Sonyswim_4

sonyswin_7

Source

Source: designfaves.com

Rating Sony sells new swim-friendly MP3 players submerged in water bottles is 5.0 / 5 Votes: 5
Please wait...
Loading...