Since 2014, Germany-based studio Panorama has been exploring a dialogue between functional-yet-experimental typography and the need to create an emotional response through design. Founded by three friends, Armin Roth, Simon Bork and Lukas Betzler, Panorama was born from a shared idea post-graduation. “We met while studying at the State Academy of Fine Arts in Stuttgart. After our diplomas we were employed by different graphic design studios and weren’t able to spend a lot of time on side projects. So we had to decide: stay employed or start our own business,” says Armin, co-founder and designer of the studio.