A brand identity that battles fast furniture.
This new design project from creative studio High Tide shows how branding can play a huge part in battling disposable furniture design. The studio was commissioned to create a brand identity for Symbol, a company specializing in beautiful and functional furniture at the intersection of sound and design. High Tide created a visual experience that is as timeless as Symbol’s products, with the belief that beautiful furniture holds lasting emotional value, not only to the present user but for generations to come. Taking inspiration from different eras ranging from classic mid-century design to obscure 70’s typography, the unique brand identity delivers a colorful, energetic, and rhythmic boldness.
High Tide was responsible for the brand strategy, visual identity, web design as well as art direction and photo campaign execution. Below you can see a few images of the branding project.
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