The Asics rebrand by Bruce Mau Design aims to convey "joy and positivity"

Bmd_asics_rebrand_graphic_design_its_nice_that_9

Bruce Mau Design has completed a global brand redesign for sportswear company Asics. The project covers packaging guidelines, graphic and photographic language, a footwear style guide, brand book and a custom typeface developed in collaboration with Kontrapunkt. The redesign, which was developed over two years in partnership with the team at Asics, retains the historic spiral logo and seeks to “position Asics as a lifestyle athletic brand while still staying true to its core performance heritage”.

Read more


Source: itsnicethat

Rating The Asics rebrand by Bruce Mau Design aims to convey "joy and positivity" is 5.0 / 5 Votes: 3
Please wait...
Loading...