Bruce Mau Design has completed a global brand redesign for sportswear company Asics. The project covers packaging guidelines, graphic and photographic language, a footwear style guide, brand book and a custom typeface developed in collaboration with Kontrapunkt. The redesign, which was developed over two years in partnership with the team at Asics, retains the historic spiral logo and seeks to “position Asics as a lifestyle athletic brand while still staying true to its core performance heritage”.
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Source: itsnicethat