A lot of modern cuisine arises from the fusion of dishes that people happen to like, like taco pizza. We love tasty new ideas, like putting bacon on everything until it became a joke, and then moving on to do the same with pumpkin spice. Fast food and snack companies got in on the act, too, as when Taco Bell started making tacos with Nacho Cheese Doritos as a shell. Years later, America has moved on to other strange fare like the KFC Cheetos Sandwich, while the Doritos Locos Taco has just recently made it to Britain, where they have to ponder why. Is it an American thing?
Sure, the US loves junk food and is a massive country whose huge highways gave rise to the modern roadside drive-through. But the origins of processed food are global, diverse and span thousands of years, from the salt-cured fish stored in pharaohs’ tombs in ancient Egypt to the invention of canning in 19th Century France. Fast forward to today, and processed foods are omnipresent the world over, whether it’s a packet of crisps in the glove box or shopping centres brimming with takeaways.
So maybe it’s no surprise creations like the Cheetos chicken sandwich aren’t limited to the US. In Japan in 2015, Kit Kats found their way into a whipped-cream-and-orange peel sandwich at First Kitchen, a fast food chain. Pizza Huts in Australia made pizza crusts from Doritos in 2014. Nutella was used in dessert burgers at McDonald’s in Italy in 2016. Last month, McDonald’s in the UK introduced its Galaxy Salted Caramel McFlurry, using a well-known chocolate brand.
Of course, whether these “stunt foods” are any good or not, they are all worth the trouble of creating just for the publicity. Read about the rise of junk food-fast food fusion at BBC Worklife. -via Metafilter