German aesthetics meets Swiss craftsmanship in this exciting collaboration between Braun and Paul Smith with the limited edition release of the Braun + Paul Smith BN0279 Watches. For the first time ever, a Braun watch has been made in Switzerland, pairing an ETA 2892A2 Swiss movement with a featured striped second hand in Paul Smith’s signature colors. The quintessential Braun aesthetic – minimal, uncluttered, clean – is apparent in the absence of numbers (except for the date) and extra sub dials. A small Paul Smith logo commemorates the partnership. “Braun’s products are so beautiful that I’ve always been very sensitive of not wanting to hardly change anything. Just adding a bit of our twist,” Smith shares.
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What you can’t see from the photos is that the watch feels substantial in hand and on the wrist. “I like things that feel grown-up and feel correct in your hands. I’ve never been keen on light knives and forks for the same reason,” British designer Paul Smith explained. The matte gunmetal stainless-steel case and black PU strap maintains the monochromatic look, a testament to Braun’s “less but better” philosophy since its first ever watch, the AW10, launched in 1989. Smith also shares a personal connection with the brand, having had Braun’s head of design Dieter Rams pay a visit. Dieter, an iconic minimalist designer who arguably paved the modernist era, visited Smith’s not-so-minimalist office and “didn’t die,” Smith jests. “That was, I think, quite an achievement.”
In addition to the all-black version with a 40mm Gun Metal Grey Stainless Steel case (above), there’s another version with a 40mm Stainless Steel case (below).
To shop the all-black version of the Braun + Paul Smith BN0279 watch or the Braun + Paul Smith Gents BN0279 stainless steel case watch, visit braun-clocks.com. Each is limited to only 100 pieces.
Source: design-milk
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