The History of Count Chocula, Franken Berry, and Other Monster Cereals

General Mills’ first monster cereals, Count Chocula and Franken Berry, are marking their 50th anniversary. In celebration, they have released a cereal called Monster Mash in tribute to all five flavors of monster cereals, although the actual cereal is fruit flavored. Otherwise, they only have monster cereals in stores for a few months out of the year, so if you’re into that sort of thing, you better get yours before the stores sell out.

You might be interested in the cereals’ backstory. It turns out that General Mills already had the products, two oat-based cereals with marshmallows, one chocolate and the other strawberry flavored. The actual names came from the advertising department. But once the characters were named, they took off and never looked back. Mel magazine spoke with the copy writer responsible for the character’s names, the artists who gave them character, the voice actors, and the people who developed the advertising juggernaut through the next 50 years. We learn how Boo Berry joined the team, and about the rise and fall of the short-lived Fruit Brute and Yummy Mummy characters -and their cereals. Read an oral history of the monster cereals here.

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Source: neatorama

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