The Iconic Women Collection: Indoor Mats Inspired by the Female Greats

The Iconic Women Collection: Indoor Mats Inspired by the Female Greats

Norwegian brand Heymat and online magazine + media platform Sight Unseen share a lot in common. Beyond their love of modern design, the two companies are founded by female entrepreneurs who make it an intentional effort to uplift and celebrate their fellow women designers. In this exclusive collaboration of indoor mats collectively called The Iconic Women Collection, Sight Unseen’s founders Jill Singer and Monica Khemsurov pay tribute to female talents of the 20th century, layering their iconic designs to create new compositional styles that will ground the entry points of a home with color and shapes.

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An abstract blue and green doormat placed on a concrete floor inside a building entrance with glass doors

Heymat x Sight Unseen Emerald

Modern living room with large windows overlooking a garden, featuring a green armchair, beige sofa, fireplace, and built-in shelves

Heymat X Sight Unseen Emerald

Singer and Khemsurov did more than just collage together two abstract forms. “They exposed various perspectives and viewpoints to craft new shapes that capture the essence of pioneering designers, then worked with our in-house creative team to flatten them into abstractions in either two or three solid colors,” explains Sonja Djønne, CEO and founder of Heymat. The results were two designs in three colorways and two sizes.

A lavender and green doormat placed on a tiled floor near an open wooden door.

Heymat X Sight Unseen Lilac

Bright, contemporary living room with terracotta tiles, a round glass table, a green modular sofa, and sunlight streaming through a large door window

Heymat X Sight Unseen Lilac

Unlike big box stores, these indoor mats adhere to industrial-grade standards and are made with high-quality, 100% nylon. The upper surface is soft underfoot while the nitrile rubber backing ensures the mats stay put and your floors stay dry. In fact, the only time you’ll want to move them is to rotate the designs or give them a wash, in which case you can simply run them in your household washing machine on hot (up to 140°F).

A colorful doormat placed by an open door, leading to a sunlit path.

Heymat x Sight Unseen Peach

A colorful doormat with abstract design on a tiled floor by a wooden door threshold

Heymat x Sight Unseen Peach

Modern living room with white sofa, beige armchair, and a wood coffee table, featuring large windows overlooking a forest, and an abstract painting on a white brick wall

Heymat x Sight Unseen Peach

two tone green and black floor mat with abstract pattern

Heymat x Sight Unseen Emerald Small

two tone green and black floor mat with abstract pattern

Heymat x Sight Unseen Emerald Large

Two tone abstract floor mat

Heymat x Sight Unseen Lilac Small

three toned peach floor mat

Heymat x Sight Unseen Peach Large

To shop the Iconic Women Collection by Heymat x Sight Unseen, visit heymat.com.

Renderings © Notoo Studio

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Source: design-milk

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