The Partners unveil identity for LSO formed by tracking the conductor’s movement

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The Partners has unveiled a new identity for the London Symphony Orchestra in anticipation of conductor Sir Simon Rattle taking up the role of music director. “Inspired by the original identity by The Partners, a historic marque that represents a conductor, the new brand uses the very same starting point that a concert performance would – the conductor,” explains the agency. “With Sir Simon Rattle at the very heart of the brand, we created a visual language that depicts the conductor’s movements, as he creates and shapes a musical performance, reflecting the emotional power of music through colour, texture and motion.”

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Source: itsnicethat

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