When drug companies launch ads about the prescription medicines they sell, we often get a big dose of the benefits that they give without being given what the potential risks or side effects could be. However, when they did include them, both major and minor side effects, it had the reverse effect of what the FDA policy wanted to do. Instead of deterring consumers, it encouraged them even more to buy the prescription medicines. This is a cognitive bias called the argument dilution effect.
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Source: neatorama