The story of the Toys “R” Us rebranding that never saw life

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As kids, we were all fascinated by toy shops. Whether Hamleys or the Disney Store, Toymaster or Games Workshop, toy shops were worlds in which we could get lost on a Saturday afternoon. Plastic-windowed boxes containing Lego blocks, Sylvanian families, Buzz Lightyear, Barbies and Polly Pocket lined the shelves that towered above our wandering, miniature frames.

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Source: itsnicethat

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