So the 1980s was the golden age of arcade games. Games like Donkey Kong, Pac- Man, Space Invaders, and Centipede had become a cultural phenomenon. These games had expanded the gamer demographic and even encouraged the rise of competitive gaming. There were also many innovations in the home console and computer market with deeper and longer games like Pitfall and Castle Wolfenstein. Suddenly, you could play a game for much longer than your single quarter could get you on an arcade machine. So the video game industry was booming, but it had also become a sort of Wild West and everyone from Purina to Quaker wanted to get into the action. With these new creators came a glut of choices, and to remain competitive Atari began rushing games to market resulting in some truly terrible games. Gamers started to lose confidence in the industry and then in 1983 the gaming industry in the United States crashed.
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