Think Packaging designs a packaging for Steens Manuka Honey.
Manuka flowers only open for a few short weeks of the year, and if conditions are just right, bees are able to harvest the nectar to make honey. With such a special release, the product needed an equally special and bespoke piece of packaging.
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David Trubridge’s (DT) team designed the look & feel of the package and pulled the inspiration of the hive design from beehives themselves; to attract the attention of premium shoppers by contrasting bright and fun floral colours against all the black and gold packaging in the emerging and ultra-competitive Manuka Honey category.
Production was taken offshore, as Wrapology was sought after as being a world class luxury packaging manufacturer. Their capability of impeccable hand assembly and finishing of the components was vital as it was no small feat to produce at the standard desired.
L’articolo Think Packaging designs a packaging for Steens Manuka Honey proviene da Feel Desain | your daily dose of creativity.
Source: feeldesain