At 6 PM every day the television would go blank. The next one hour would be frantic. Parents would scoop their kids off the living room couch, get them to brush their teeth, take a bath, change into pajamas and get into the bed, just in time for the evening programs to begin. This one hour break in BBC’s television scheduling was known as “Toddler’s Truce”. The idea was that with nothing on TV, it would be easier for parents to peel their kids from the screen and put them to bed.
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Source: amusingplanet.com