Tommy Hilfiger Stages Brooklyn Fashion Show Inspired by Warhol’s Factory

On Sunday night when designer Tommy Hilfiger debuted his Fall 2022 collection at a Brooklyn drive-in theater, the brand brought to the New York fashion epicenter a nod back to one of art history’s largest figures.

To present the fall collection, the American designer staged an experiential set inspired by Andy Warhol’s famed Silver Factory in Downtown New York that was decked out with screen-printing stations reminiscent of the Pop artist’s studio and featured cameos from Warhol collaborators, including model Donna Jordan and writer Bob Colacello, who served as a longtime editor of Warhol’s Interview magazine.

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Runway staple figures and celebrities like Julia Fox and Amelia Grey also walked alongside other unknown models, each dressed in ensembles bordering preppy and edgy features signature to Hilfiger’s all-American styles. Silver balloons referencing Warhol’s 1966 installation piece Silver Clouds adorned the stage while Hilfiger-branded beverage cans littered the cement walkway.

Dubbed Tommy Factory, audience members convened in the rain to an outdoor set that was meant to appear unfinished. According to a press release announcing the collection, the stage was a tribute to Warhol’s studio, “where he brought together fashion, art, music and entertainment.”

Click through to see a collection of images from the New York show.


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