Type for Type: Custom type solutions for identity design, a new book by publishing house viction:ary featuring a variety of typographic solutions in brand design.
We have been waiting for the release of this book for quite some time but now right in time for Christmas, it’s finally available. Published by the people of viction:ary, Type for Type features a wide range of custom typographic work from around the world. In today’s branding, custom typefaces have become an increasingly common means. They help brands to establish and further strengthen their visual identities. Read more below or click on the following link to purchase this fine publication.
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Companies must find meaningful ways to stand out when it comes to communicating their core messages or content across multiple platforms. By expressing a unique identity, custom typefaces go beyond aesthetics and achieving several marketing objectives to build value for every brand. Type for Type provides us with useful insights into numerous processes and graphic design techniques to inspire both designers and clients alike.
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Source: weandthecolor.com