All images © Studio RAP, shared with permission
Visitors peering into the storefronts along Amsterdam’s popular P.C. Hooftstraat are greeted by a striking, technologically advanced new facade by Studio RAP. Utilizing custom-built 3D printers, the firm conceived of white and brick-colored ceramic tiles that undulate across the surface, fusing historic architectural styles with contemporary design.
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On the first floor, pearlescent pieces capture your attention at eye level, and on the higher floors, three shades of red mirror the original cross bond, or brick arrangement. A laser-cut steel framework perfectly aligns with the outlines of the blocks, its metallic edges employed as a high-tech reference to the original flush joints, or mortar.
Studio RAP created the delicate curves and fold-like details as a nod to stitch patterns and knitted textiles, responding to the building’s function as a boutique and creating a playful tension between tough building materials and associations with softness and pliability.
See more projects on Studio RAP’s website, and follow updates on Instagram. (via Yatzer)
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Source: thisiscolossal.com