It’s called “Period Crunch.”
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Intima, a company that makes menstrual products, such as environmentally-friendly period cups, and Kegel muscle training devices, would like to normalize conversations about periods. Yahoo! News reports that the company has launched a cereal with little bits shaped like a human uterus. The cereal is, appropriately, raspberry flavored and stains milk red.
Period Crunch comes in boxes with diagrams of the female reproductive tract and conversations starters about menstruation. Intima argues that cultural forces prevent many women from talking comfortably about periods. Chatting about menstruation over breakfast could be a way to overcome these inhibitions.