V Festival rebrand by Form uses “circus-inspired” custom type by signwriter Archie Proudfoot

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London-based design studio Form has rebranded Virgin V Festival, working with signwriter Archie Proudfoot to develop a bespoke typeface for use across event’s visual identity. The studio approached Archie to collaborate, aiming to bring the “fairground and circus” feel of his work to the project, to “reflect the celebratory feel of the festival”. It will be used on everything from posters to signage and merchandise.

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Source: itsnicethat

Rating V Festival rebrand by Form uses “circus-inspired” custom type by signwriter Archie Proudfoot is 5.0 / 5 Votes: 3
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