Brand consultancy Venturethree has rebranded online review site Trustpilot, with a new logo, visual identity and set of brand films to represent the company’s “mindset shift”. Following research by the brand into both its consumer and business user base, Trustpilot chose to rebrand to reflect the altered perception of review sites – with consumers craving more transparency from such sites, and businesses using them as a way to gather honest feedback for improvement.
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Source: itsnicethat