London-based artist and creative director Max Siedentopf has a knack for portraying more than meets the eye in his distinctive portraits. A series titled Pleasure Portraits looks forward to summer, featuring the distinctive pastels and jewel tones of ice cream bars alongside subjects whose decadent makeup mimics the hues and embellishments of their paired confection.
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No stranger to fashion and makeup artistry in his collaborative, creative development role with the Italian brand Gucci, Siedentopf cast models who were ornamented with gems, baubles, and vibrant patterns. In this playful study of duality, there is a twist of irony: despite the association of frozen treats and the sunny colors of summertime with pleasure, Siedentopf’s subjects sit inert and gaze expressionlessly at the viewer in a similar format to passport photos.
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