A highly creative ad agency, Drill Tokyo, projected a video onto a single grain of rice (5 mm high) in what people are calling the smallest projection-mapping project the world has yet witnessed.
Looking through magnified glass, viewers were able to observe the tiny video projected onto the suspended rice-grain, contained against a cubic black-interior. At first the rice appears to fracture, then glow, followed by a series of minuscule patterns and fireworks that pass over its surface.
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“Rice Mapping” aims to imprint a cultural symbol with a Japanese aesthetic indicating the spiritual and nutritional significance of rice within Japanese culture, as well as embody the saying, “all creation is infinitely transitory with forms and values changing in each moment.”