Photographers who used Kodachrome film in the 1950s had no idea the photos they were shooting would have that look people would immediately identify with the mid-20th century for the rest of eternity.
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They just knew Kodachrome was the coolest looking color film available at the time, and up until 1954 the film was sold process-paid since it was so difficult for labs to process.
This cutting edge color film made people feel like they were posing for special pictures, so they tried to look their best and pose properly whenever someone was shooting with a roll of Kodachrome.
Nowadays we can use filters and other digital effects to give our pics a vintage look, but these modern pics will never really have that softly muted Kodachrome feel only vintage film can provide.
See ’50s Ladies In Kodachromes: Looking Back to Women Fashion Over 60 Years Ago here
Source: neatorama