This is my car. There are many others like it but this one is mine.
The Alltrack is only offered in seven fairly boring colors, because us station wagon buyers are a bunch of squares. But folks who purchase VW’s sporty hot hatch, the Golf R, are a lot more image-conscious…
…so Volkswagen has made the seemingly crazy decision to offer the 2019 Golf R in 40 different colors:
Their color initiative is called the Spektrum Program, and some of the colors are classics: The “Viper Green Metallic” is from the third-generation Europe-market Scirocco; the “Mars Red” graced the first-generation GTI; and the “Ginster Yellow” last draped the 1997 Driver’s Edition GTI.
A builder tool will soon be added to www.vw.com, where customers can test out all 40 different colors, manipulating the vehicle with a 360-degree colorizer. Also on its way to all dealership showrooms is a color sample kit, which will allow customers to view each of the 40 colors duplicated on paint shop-quality color cards. To order, customers should visit their local dealer. After submitting an order, the build and delivery time is approximately two to four months.
Price tag: $2,500. Which makes me wonder: Is that cheaper or more expensive than taking it to a custom paint shop?