Each year at CES dozens of automotive OEMs put their bold visions of the future on display and allow you to touch and feel what always seems to be just about to be released. Electric vehicles, autonomous driving, smart cars, minimal and soothing interiors with entertainment and information systems that ignite the imagination. And while these dazzling displays of technology and style make you forget about your daily commute, evolving our current transportation ecosystem into a more harmonious future is a much more complex challenge than any one vehicle or advanced feature can solve.
In the not-too-distant future the mix of vehicle types, transit modes, subscription services, urban infrastructure and energy sources will become increasingly complex. Driving it forward will be a combination of technology, policy, architecture, human behavior and business decisions that are rapidly and independently evolving, without a coherent roadmap to guide us.
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The latest models of cars that you see on the road now have been in development for over five years. The means that the transportation technology evolution is already well under way, and each year over the coming five years will move us closer toward an electric, autonomous, shared future that you’ve been hearing about. How we transform the rest of the mix that makes up the entire transportation system is a true systems design problem, and one that we all will be working on, and living in, for years to come.
This mix of design, technology, consumer preference and urban planning is what interested us, and why we chose to produce a program at CES 2020 on this subject. We hosted four speakers, with four different perspectives, and a panel discussion at the end. Expect to see and hear a lot more on this topic going forward, as the transformation of a huge part of our economic system and physical landscape is just beginning.
How Consumer Preferences Will Shape Future Mobility
The McKinsey ACES survey has explored Future Mobility global customer preferences since 2014, focusing on Autonomous Driving, Connectivity, Electrification, and Smart Mobility. In this presentation, Kersten Heineke, a Partner at McKinsey & Company, shares their latest findings from surveying more than 7,000 respondents on micro-mobility, autonomous driving, and more.
The Future of the Built Environment
In this talk, Melissa Ruhl, Senior Transportation Planner at Arup talks about design possibilities arising from the integration of autonomous vehicles in the built environment. New passenger interaction models combined with evolving trends in public transit and active mobility will reshape the urban environment in the near future.
The Substitution of Ownership
When you no longer own the vehicle you use for your daily commute, how do you replace the satisfaction of ownership? In this talk, David Scott Neal (a.k.a. Nemo), Director of Design Co-Creation at Launch Forth R&D, discusses revolutionary changes in the way cars will be designed and built in the near future. These changes will allow consumers to participate in the process of vehicle creation and customization in ways never before possible.
What Drives the Future of Transportation Design?
Future mobility must be considered from a systems level all the way down to the details. In this talk, Shady Shahid, Principal at MAST, a design consultancy in San Francisco, discusses the challenges and opportunities facing emerging transportation OEMs based on his years of experience working with some of the biggest auto brands around the world. His suggestions touch on personal digital integration to micro-mobility unit economics, even motion sickness once vehicles become mobile offices.
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Moving Forward: A Conversation on Transportation Futures
What does the future of everyday transportation look like, and how do we get there? At CES 2020, Core77 invited four transportation and urban planning experts to gain insights on future automotive design trends, consumer preferences, and urban infrastructure. This panel discussion is a conversation on how designers can help shape more seamless transportation experiences in the future.
Participants:
Moderated by Allison Fonder, Senior Producer, Core77
David Scott Neal (a.k.a. Nemo), Director of Design Co-Creation at Launch Forth R&D
Melissa Ruhl, Senior Transportation Planner at Arup
Kersten Heineke, Partner, McKinsey & Company
Shady Shahid, Principal at MAST, a design consultancy in San Francisco
Source: core77