WGSN’s colour director Jane Monnington Boddy tells the fascinating history of how humans have attempted to communicate and define colour, following the launch of a major new colour system.
Colour is one of the purest and most primitive forms of communication we have. It signals danger with the yellow and black of wasps bodies, while pretty pink flowers invite pollination. Throughout mankind’s evolution, we’ve come to associate particular colours with emotional responses and triggers. Yet it’s also one of the most subjective and disputed visual sensations there is.