I can tell you what it was like, because 1977 is when I first saw Star Wars. I had missed the hype, because I was in college and saw no TV all that year. But some friends I worked with during the summer back in Kentucky insisted I go with them to see Star Wars. I had no particular expectations, but when the Imperial Star Destroyer filled the big screen during the opening scene, and got bigger, and bigger, and bigger, I knew it was something special. We went back to see it again and again, even though that meant an hour-long drive to the theater each time. I was hooked. This video gives the perspective of different people who recall their first impressions.
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Source: neatorama