Common advice says that the best time for creative work is in the morning. Popular figures of the past, such as Benjamin Franklin and Margaret Mead, arose early in the day to do their work. But is the morning really the time when people are most creative? It turns out that it depends on the person’s chronotype (his preferred times of activity and sleep), according to new research published in the Academy of Management Journal.
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The overall measure of creativity – composed of fluency, flexibility, and originality – showed that idea generation was most successful for late chronotypes at the end of the workday and for the early chronotypes at the start of the workday.
Head over at Psychology Today to learn more about this topic.
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