— Cory Doctorow RIGHT-CLICKING WORDCEL MENTALITY (@doctorow) November 12, 2018
Does anyone remember the restaurant Casa de Fritos at Disneyland? It was sponsored by Fritos (later Frito-Lay) and served Mexican food at the park -dishes heavily dependent on Fritos- from shortly after the park opened until the name was changed in 1982. You could get a full combination plate there for a dollar, and then purchase a small bag of Fritos from an elaborate vending device featuring a statue of the Frito Kid. Casa de Fritos got their tortillas delivered from a manufacturer called Alex Foods.
“One day, a salesman from Alex Foods noticed that Casa de Fritos was dumping stale tortillas in the trash,” Bob Sorokanich wrote for Gizmodo. “He gave the kitchen a tip: instead of trashing the stale tortillas, cut them up and fry them.”
Now, mind you, this wasn’t an original idea from the tortilla salesman. He was passing along a trick that came from tortilla manufacturer Rebecca Webb Carranza that had been in use since the 1940s to produce tortilla chips. But the resulting chips became very popular at Casa de Fritos, and Fritos partnered with Alex Foods to market them nationally in 1966. Read the story of how Doritos came about and took the country by storm at SFGate. -via Digg
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