While Barbie Soared, Midge was Relegated to the Dustbin

When Ruth Handler introduced her fashion doll Barbie, she was an instant hit. Barbie was a glamorous young fashion model, and every little girl wanted to be like her. in 1963, she got a best friend named Midge. But Midge wasn’t glamorous at all. She seemed to be designed as second best, in order to not steal Barbie’s thunder. And she had weird eyes. What little girl would want a Midge doll for a friend when you could just as easily get two Barbies? Midge was discontinued in 1967. But she was brought back again and again, with no better results. Once Midge came back pregnant, with a husband and a son, but her popularity didn’t take off no matter what Mattel did to her.

This is all coming back because Midge is a character in the new live-action movie Barbie ready to land in July. She and her husband Allan are the only characters in the film that aren’t some iteration of Barbie or Ken. Will Midge finally find her spot in the sun? It’s doubtful. Read the tragic history of Midge and her unceasing unpopularity at Buzzfeed News.  -via Digg 

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Source: neatorama

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