The American soft drink giant Pepsi has a long presence in Russia dating back to the early 1970s when Russia was still a part of the Soviet Union. It was the first capitalistic product to gain entry into the communist market. At that time rivalry between the two countries was high, so how did an American soft drink company get its foot in the door to build a major market in Russia?
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Bottles of Soviet Pepsi at a Moscow-based plant, 1991. Photo: Vladimir Akimov/Sputnik