Wolff Olins creative director Cynthia Pratomo talks about her favourite books

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Cynthia Pratomo is a creative director at creative consultancy Wolff Olins in New York. She was previously head of design at Anomaly, and is also a professor of design at the Pratt Institute where she helps students understand and combine their disciplinary powers across illustration, advertising and graphic design. “I always encourage my students to get off the internet and start their book collection early. At Pratt, when my seniors present similar references and influences for a project, they quickly discover the cycle of repetition in the design community,” says Cynthia.

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Source: itsnicethat

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