Lippincott creates a modern logistics brand for the XPO spinoff.
“Logistics giant XPO completed the spinoff of GXO, launching a brand created by the team at global brand and innovation consultancy, Lippincott intended to modernize the look for an industry stuck in the doldrums.
How do you shake things up in a traditional industry with a game-changing spin-off brand, all in record time? The new company was poised to be the largest pure-play contract logistics provider in the world, and it needed a brand that would match the size of its ambition… in a mere six and a half weeks.
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Challenged with establishing a spin-off brand, while maintaining a link with XPO and appealing to global audiences at the world’s leading companies, Lippincott created the GXO brand and moniker to be bold and memorable, with an eye-catching design system built around motion to illustrate a fresh, forward-thinking approach.”
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