Zero is a digital and physical publication realised by Dagnė Petraityė, Inês Silva and Nathalie De Vallière of Central Saint Martins. The three creatives noticed that the publications that most inspired them, such as Aspen and Fluxus largely relied on “traditional analogue techniques”. Although George Maciunas incorporated objects into Fluxus, moving beyond the usual format of a magazine or a book, his was a project before the impact of digital technology. Many magazines today still cling to the archaic notion of print, and fail to interact with the internet – Zero aims to change this. “We thought it could be exciting to merge some of the things we love about magazines with more experimental characteristics of digital media”, they explain. The result is an amazing digital platform that explores the infinite possibilities of the internet and a printed, physical product that is “based on an unconventional folding system that mimics the online component”.
Listen beautiful relax classics on our Youtube channel.