Despite the “As Seen on TV”-style presentation, this actually seems like a very useful tool for moving heavy pieces of furniture:
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Less handy is the tool’s name: That’s the Heavy Furniture Roller Move Tool Pro, sold by Barcelona-based company Sunailoom, which appears to be an importer of Chinese-made gizmos, gadgets and furniture. The handle is steel, the sliding pads are ABS and it retails for USD $47.
Source: core77