This Unu “cat tree system” is by industrial designers and ArtCenter grads George Weng, Quanyi Wang and Yanhui Ban.
It’s made from a number of modular components, meant to be easy for the owner to configure and swap parts out of. (“Adaptive to the ever-changing needs of our cats,” the description reads.) It’s got scratch pads, platforms, hanging spheres and what look to be cork ribbons.
I think it looks pretty darn good in the renderings…
…and in the mockups…
…but boy does the prototype bring it back down to earth:
The difference between the aesthetics of the wonderfully gestural cork ribbons in the rendering, and the poorly-draped felt in the prototype, should be a lesson to all ID students. And hopefully they’ll get the proportions of the dowels worked out.
Source: core77