Smoke & Flame is a Vancouver-based artisanal firewood company that is selling bundles of kindling for $1,000.
To clarify, this is an imaginary business. The video below pokes fun at the elitist artisan who makes beautifully hand-crafted objects. It’s a typical story — the craft artist with a beard, the poetic language about the value of handmade wares, the upscale attitude that comes with high dollar price tag. This video nailed it all! In fact, the video was so well done that some people have mistakenly thought that the video was advertising a real product.
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You’ll have a good laugh if you check out this video from the Maker Series by CBC’s This and That.
Click here to view the embedded video.
Source: designfaves.com