Asos’s new campaign launched last week starring it-model of the moment, Jazzelle Zanaughtti, directed by Terence Neale and photographed by Kristin-Lee Moolman. The shoot focuses on Jazzelle’s diverse sense of style, amplified through her fashion motto; “my style is never done”. The campaign’s concept involves having the confidence to explore your own personal style and try new things, as well as having “an open-minded attitude that transcends fashion and champions self-expression,” Asos explains. This message epitomises Jazzelle’s style, the campaign sees her in various characters and alter-egos inspired by her personal experiences, such as her time as a young ballet student.
Source: itsnicethat
