In 1985, before Dominic Lippa and Harry Pearce were Pentagram partners and even before they shared their studio Lippa Pearce, the pair worked on designing the own brand packaging for Waitrose. Today, 33 years later, Pentagram is releasing Harry’s redesigned identities of Waitrose, John Lewis and the John Lewis Partnership, which encompasses them both. It’s a rebrand that’s complex, sensitive and authentic; it’s the result of three years of detailed design thinking.
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Source: itsnicethat